Evaluation Preparation:

A2 Media Studies Advanced Portfolio: Planning the Evaluation / Director’s Commentary

Starting Q1

3 Elements to Q1: Textual analysis of your music video and print products (CD Digipack and Advertisements)

Camera, editing, mise-en-scene, lip-syncing

Shot type/framing, colour schemes, fonts, layout

*Comparison/contextualise against case studies/ real media products.

-Conventions followed (same as real media) & subverted (different from real media)

*Apply media theory to our products.

Starting Q2:

 Bullet points/ notes -> Re-watch music video and make notes on: camera, editing, mise-en-scene-> then decide what are the main technical features-> the ones that are most symbolic, significant, and impactful -> think about their connotations and meanings.

*Analyse print products-> shots, lettering, layout, colours

Theories for Question 1:

Authorage-> dress, sexuality, beliefs and values

Goodwin-> music video as a category of media

Narrative theories-> help to look for common structures/patterns in different stories.

Barthes-> codes-> action codes-> action which is easy to interpret-> enigma codes-> keeps audience guessing, curious-> not giving too much

Levi-Strauss-> narrative-> binary oppositions-> good vs bad, masculinity vs Feminity